To increase public awareness of a brand's identity, various elements can be utilized, such as colors, logos, content, and emotions. However, one popular marketing strategy among leading brands is Celebrity Marketing, where an influencer is selected to represent the brand's image and identity. For instance, the global brand Adidas chose the famous hip-hop artist Kanye West as both a designer and celebrity ambassador. Similarly, Nike selected the renowned basketball player Michael Jordan to create the Air Jordan line, which has become a famous line of basketball and street shoes to this day.

            In Thailand's real estate sector, influencers are also used to communicate the brand's identity, products, or campaigns. Various roles exist, including Brand Ambassadors, Brand Endorsers, and Presenters. Let's take a look at which brands are involved.

ORIGIN x ณเดชน์ คูกิมิยะ as Brand Ambassador

            It has become a memorable image when seeing the famous actor ณเดชน์ คูกิมิยะ making a square gesture, instantly reminding people of the ORIGIN logo. The reason ORIGIN, a dynamic real estate company, chose ณเดชน์ is that he embodies the brand's core concept of My Life. My Origin clearly. He represents a new generation pursuing their dreams with effort and ability, living a simple and unpretentious life, which reflects ORIGIN's identity.

Pruksa x ตูน บอดี้แสลม as Brand Endorser

            For the major real estate company Pruksa, they have brought in the 2017 Person of the Year, ตูน บอดี้แสลม (อาทิวราห์ คงมาลัย), as a Brand Endorser for one year. His clear image of living a caring and dedicated life for others aligns with Pruksa's working philosophy under the new concept called “Caring... for a Lifetime”.

SC Asset x The TOYS as Presenter

            SC Asset has chosen to use Music Marketing with the emerging artist The TOYS as a presenter for their single-family home brand PAVE and townhome VERVE in the campaign Say Hi: A New Home Can Change Your Everyday Life, targeting young people who seek a space for independent living in a friendly residential atmosphere with ample amenities at an affordable price. The choice of The TOYS was made because he is a talented young person whose personality can convey the project's message that, beneath a calm exterior, he is always open to new friendships.

Ananda x UrboyTJ & DaBoyWay as Presenter

            For the real estate brand aimed at the new generation in the city, Ananda  has chosen leading hip-hop artists from Thailand, UrboyTJ and DaBoyWay, as presenters in the campaign Urban Soul: Live the City the Way You Want through the song Feel Your Soul. This campaign communicates the main intention of developing projects that care about urban living. The reason for choosing UrboyTJ and DaBoyWay as presenters is that both artists can clearly reflect Ananda's intentions and the brand's image in terms of being true to oneself, with diverse lifestyles that go beyond just working and going home.