How Much Monetary Value Does a Brand Create?
How Much Monetary Value Does a Brand Create?
How Much Monetary Value Does a Brand Create? is reflected in the ranking of global brands. According to the statistics from The World’s 100 Most Valuable Brands in 2018 by Forbes, there are 18 business categories represented. This time, TerraBKK shares some interesting figures as follows:
Top 5 Business Categories with the Highest Brand Value in 2018
1st Place: Technology Sector with 20 brands, Total Brand Value $872.6 billion
2nd Place: Financial Services Sector with 13 brands, Total Brand Value $160.2 billion
3rd Place: Automotive Sector with 12 brands, Total Brand Value $222.9 billion
4th Place: Consumer Goods Sector with 11 brands, Total Brand Value $124.7 billion
5th Place: Retail Sector with 9 brands, Total Brand Value $119.0 billion
Top 15 Products with the Highest Brand Value in 2018
1st Place: Apple with Brand Value $182.8 billion
2nd Place: Google with Brand Value $132.1 billion
3rd Place: Microsoft with Brand Value $104.9 billion
4th Place: Facebook with Brand Value $94.8 billion
5th Place: Amazon with Brand Value $70.9 billion
6th Place: Coca-Cola with Brand Value $57.3 billion
7th Place: Samsung with Brand Value $47.6 billion
8th Place: Disney with Brand Value $47.5 billion
9th Place: Toyota with Brand Value $44.7 billion
10th Place: AT&T with Brand Value $41.9 billion
11th Place: McDonald's with Brand Value $41.4 billion
12th Place: GE with Brand Value $37.2 billion
13th Place: Mercedes-Benz with Brand Value $34.4 billion
14th Place: Intel with Brand Value $34.1 billion
15th Place: Louis Vuitton with Brand Value $33.6 billion
5 Products with the Highest Brand Value Increase Over the Past Year
1st Place: Netflix with Brand Value $11.5 billion, up 35% from last year
2nd Place: PayPal with Brand Value $7.5 billion, up 33% from last year
3rd Place: Amazon with Brand Value $70.9 billion, up 31% from last year
4th Place: Google with Brand Value $132.1 billion, up 30% from last year
5th Place: Amazon with Brand Value $94.8 billion, up 29% from last year
5 Products with the Highest Brand Value Decrease Over the Past Year
1st Place: Gillette with Brand Value $17.1 billion, down -11% from last year
2nd Place: ESPN with Brand Value $14.6 billion, down -8% from last year
3rd Place: H&M with Brand Value $13 billion, down -8% from last year
4th Place: American Express with Brand Value $23.1 billion, down -6% from last year
5th Place: HP with Brand Value $12.4 billion, down -6% from last year
TerraBKK summarizes 100 Brands by Industry across 18 categories, including Brand Value, changes over the past year, and Brand Revenue details as follows:
Article by: TerraBKK Investment Tips
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