TERRA HINT Seminar: Brand Series - Building a Powerful Brand
Key Highlights
- Why build a brand? The importance of Brand Loyalty goes beyond just customers; it’s about referrals.
- A good brand must tell a story because branding is not just about advertising or logo design.
- How do we measure a good brand? Understanding brand creation is essential, but tracking results is equally important.
This seminar will reveal the findings of the 2018 powerful real estate brand research conducted with a sample of 470 people in Bangkok and its vicinity (93%) and other provinces (7%) through an online survey via TerraBKK. The research aims to address three main objectives:
- Brand Awareness of real estate companies
- Brand Equity of the top 10 real estate companies with outstanding performance over the past 5 years
- Brand Image of the top 10 real estate companies with outstanding performance over the past 5 years
The organizers have arranged this seminar to provide guidance on building a powerful and valuable brand in the minds of consumers, aiming to transform your business strategies. Esteemed experts from various fields will be present:
1) Professor Witawat Rungreungpol, Faculty of Commerce and Accountancy, Thammasat University
2) Mr. Thanapand Wongchinsri, Managing Director, Penguin Digital Co., Ltd.
3) Mr. Jarut Thamrongwattana, CONTENT MARKETING DIRECTOR, Corporate Communications and Digital Marketing, Sansiri Public Company Limited
4) Ms. Chanthanit Panthumasut, Senior Director, Kantar Millward Brown, Thailand
5) Dr. Wasupol Treesopakul, Managing Director, U Research Co., Ltd.
6) Ms. Sumitra Wongphakdee, Managing Director, Terra Media and Consulting Co., Ltd.
Schedule
