In-Depth Look at Luxury Housing Projects for Bangkok Residents
Developing land for horizontal projects in the heart of the city seems to become increasingly challenging each year due to land cost constraints and plot sizes. "Luxury housing projects in the city" may cater to clients looking for urban residences, but it must be acknowledged that the location directly affects land prices, resulting in smaller plots for luxury single-family homes in the city compared to those in suburban areas. Although suburban luxury housing projects may be further from the city, they still offer convenient access to urban areas and are surrounded by important amenities, making them appealing options for prospective homeowners. Therefore, let's explore which suburban areas, aside from the city center, could be developed into luxury housing projects based on key factors such as transportation and lifestyle amenities.
What are the characteristics of luxury housing project locations? <\/strong><\/span><\/p>
1. Luxury housing project locations must provide easy access to the city.<\/strong><\/span><\/p>
The western side of Bangkok typically relies on major roads such as Kanchanaphisek Road (outer ring road) and Ratchaphruek Road, which conveniently connect to the city center via routes like Borommaratchachonnani Road to Pinklao and Sanam Luang, Phetkasem Road to Wongwian Yai leading to Chinatown, and Krungthon Road to the Sathorn-Silom area. Additionally, it connects to the Si Rat Expressway and the Chalerm Maha Nakhon Expressway, making Ratchaphruek a suitable location for luxury housing projects on the western side of Bangkok. On the other hand, the eastern side of Bangkok, being closer to the city, has a lower density of residences and offers multiple routes for entering and exiting the city. Expressways are a highlight for luxury housing projects, such as the Burapha Withi Expressway, Chalong Rat Expressway, and Si Rat Expressway. Thus, luxury housing projects are often found in Bangna, Ram Inthra, and Bangkok Krungthep, with the recent construction of additional routes like the "Srinakarin-Romklao Road Project" expected to be operational by 2018, further enhancing accessibility in the Bangkok Krungthep area. Moreover, various new subway lines are gradually being constructed across Bangkok, increasing convenience for residents who may not wish to drive. The "Blue Line" will complete its loop connecting the western side to the city center by 2020, while the eastern side will see the "Orange Line" connecting Min Buri to the city center (Ratchadapisek-Rama 9) by 2023, and the "Yellow Line" running north-south intersecting with the Orange Line in the Hua Mak area. 2. Luxury housing project locations must be surrounded by complete amenities.<\/span><\/strong><\/p>
Key factors for daily living, aside from workplaces for parents, include educational institutions for families with school-age children, making schools a significant consideration for luxury housing projects. Especially international schools that promote language skills in line with modern society. In addition to the city center, the eastern side of Bangkok is also renowned for its international schools, such as Ruamrudee International School, Brighton International School, Advent International School Ramkhamhaeng, Bangkok Patana School, and Wellington International School. Another peace of mind when choosing a residential location is access to healthcare. When considering luxury housing project locations, it is essential to take this into account. If looking for international standard hospitals accredited by the Joint Commission International (JCI), there are currently 45 such hospitals in Thailand, with over 23 located in Bangkok. These are spread across various areas, such as Siriraj Piyamaharajkarun Hospital on the western side of Bangkok and Bumrungrad International Hospital in the city center. On the eastern side of Bangkok, there are three prominent hospitals in the Bangkapi-Hua Mak area: Samitivej Srinakarin Hospital, Ramkhamhaeng Hospital, and Vejthani Hospital. Of course, shopping centers catering to affluent residents of luxury housing projects are typically located in the city center, such as the Siam area with Siam Paragon (500,000 square meters) and CentralWorld (550,000 square meters), as well as shopping venues near subway stations like Emporium and The EmQuartier. For suburban areas of Bangkok, there are also large shopping centers available. On the western side, they can be found in the Pinklao and Bangkae areas, with the most significant attraction being Central Plaza Westgate, which spans over 500,000 square meters, making it the largest on the western side of Bangkok. Meanwhile, on the eastern side, shopping centers can be found throughout Srinakarin and Bangkapi, along with various attractions such as Mega Bangna, which covers over 400,000 square meters and is set to be developed into the Mega City mixed-use project encompassing shopping centers, educational institutions, condominiums, and parks. Additionally, the upcoming Bangkok Mall will cover over 650,000 square meters, featuring shopping centers, water parks, large amusement parks, condominiums, and comprehensive office spaces, potentially becoming the largest shopping center in Thailand and Southeast Asia. Furthermore, there is another project known as The Super Tower, which will stand 125 stories tall, covering over 320,000 square meters on Ratchadapisek-Rama 9 Road, set to become a new landmark for Bangkok and ASEAN. The latest progress is currently in the phase of testing the strength of the foundation piles. In addition to the two aforementioned factors, these luxury housing projects are often surrounded by communities with similarly priced housing developments. If it is a luxury housing project in the city, they are typically clustered in areas like Ekamai-Thonglor-Sukhumvit, while on the western side of Bangkok, they can be found in Ratchaphruek-Pinklao-Rama 2. For luxury housing projects on the eastern side of Bangkok, they can be found in Ram Inthra, Bangkok Krungthep-Rama 9, and Bangna, all of which are locations that allow for convenient access to the city and are equipped with essential amenities for daily living. What are the characteristics of a 20 million baht luxury home in Bangkok? <\/strong><\/span><\/p>
Luxury housing projects target high-income earners, so creating luxury homes is not just about aesthetics but also about the value of living. In addition to the highlighted location factors mentioned earlier, various details are crucial when considering the purchase of a luxury home: 1. Project amenities<\/span><\/strong><\/p>
The common areas of luxury housing projects often depend on the project's size. Luxury housing projects in the city on smaller plots may lack some common areas, such as a communal swimming pool, because the individual homes have private pools. In contrast, luxury housing projects in suburban areas are usually larger, making common areas a significant selling point. Features often seen in many projects include a "project entrance" that adds luxury to the project, followed by a lush atmosphere within the project, a "underground electrical system" for a clean aesthetic, "lakes" and "green gardens" for jogging, and a "luxury clubhouse" that accommodates various activities, including fitness or overflow swimming pools with Jacuzzi corners. Some projects even offer Thai massage services and saunas. The "width of the roads" averages no less than 9 meters, with some projects featuring main roads up to 22 meters wide. 2. Project security systems<\/span><\/strong> 3. Design of luxury homes<\/span><\/strong> 4. Size of usable space in luxury homes<\/span><\/strong> 5. Amenities in luxury homes<\/span><\/strong> New luxury housing projects in 2018 <\/strong><\/span><\/p>
Currently, there are no fewer than 50 luxury housing projects across various locations in Bangkok from numerous small and large developers. In 2018, six new luxury housing projects have been launched. Besides the city center, the eastern side of Bangkok appears to be a hot location this year.<\/span><\/strong> Details are as follows: City center locations<\/span> <\/strong>Overall, luxury housing projects in the Thonglor-Ekamai-Rama 9 area start at 30 million baht, and most are small projects with no more than 30 units per project. For 2018, over three new projects have already launched: Prime Nine Ekamai by AT Plus Asset, 365 House Rama 3 by L.P.N. Development, and Silhouette Thonglor by a joint venture of the Piamsuk Group. Western side of Bangkok<\/span><\/strong> stands out in the Ratchaphruek-Rama 2 area, with starting prices of 20 million baht. Major developers have launched well-known brands in this area, such as Ladawan by Land and Houses, Narasiri by Sansiri, Grand Bangkok Boulevard by SC Asset, and Quality House. In addition to Q House Avenue, they have also launched the most expensive luxury housing project in this area, Q.Twelve, valued at over 1.2 billion baht. Eastern side of Bangkok<\/span><\/strong> often sees luxury housing projects in the Pattanakarn-Bangkok Krungthep-Bangna area, with starting prices of 20 million baht from various developers, such as Nantawan by Land and Houses, Perfect Masterpiece by Property Perfect, and Grand Bangkok Boulevard by SC Asset. The newest project launched in 2018 with the highest price in this area is Sansiri House Pattanakarn, starting at 65 million baht. Meanwhile, the Bangkok Krungthep area seems to be a strong contender this year due to its attractive investment potential from government projects, private investments, and the ease of access to the city and proximity to Suvarnabhumi International Airport. In addition to the Park Avenue Private project starting at 27 million baht from a subsidiary of Four Wings Group, there is a new luxury housing project currently open for registration: Vana Residence Rama 9 – Srinakarin, starting at 20 million baht from Asset Five Development, a three-story luxury single-family home catering to executives and successful business owners with diverse family lifestyles, with a total project value of over 1.8 billion baht. Luxury housing projects for Bangkok residents may seem like a niche market catering to affluent individuals. Choosing to live in luxury homes in the city may be a better option compared to penthouse condos in the same area, but urban luxury homes still have disadvantages compared to suburban luxury homes in terms of land size.<\/span> When considering the factors for choosing luxury homes in suburban areas between the western and eastern sides of Bangkok, it must be said that the potential for growth on the eastern side of Bangkok is quite evident, with both government and private sector projects, along with proximity to the city and the international airport.<\/strong> Ultimately, luxury housing projects that can accommodate various age groups and meet the living and lifestyle needs of target groups such as businesspeople, executives, and high-income professionals will undoubtedly succeed and win the hearts of residents. 
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In addition to 24-hour security personnel and CCTV systems within the project, many luxury housing projects also incorporate security systems that enhance convenience for residents, such as Easy Pass systems that automatically open gates as residents' vehicles approach, and Double Security systems that separate Guest Areas from Residential Areas.
The creativity in designing luxury homes, aside from the focus on opulence, also emphasizes the natural lushness of the surroundings. For example, U-SHAPE homes increase the amount of green space within the house. Luxury homes with limited units on smaller plots often adopt modern designs that align with the preferences of the new generation, utilizing glass to enhance openness within the home. Additionally, many luxury housing projects incorporate innovations for cooler homes, such as Active Airflow Systems that circulate air within the house and roof areas, and environmentally friendly solar energy systems.
Luxury homes in urban areas like Ekamai-Thonglor typically have 3-5 stories, while suburban luxury homes usually have 2-3 stories. Although the overall usable space of luxury homes averages around 390-580 square meters, the land sizes of luxury homes differ significantly. Urban luxury homes typically have average land sizes of 55-75 square wah, while suburban luxury homes average 90-185 square wah. This could be one reason why luxury housing projects in conveniently accessible areas near the city, such as Bangkok Krungthep, are particularly appealing.
In addition to using high-quality materials in constructing various parts of the home, such as marble flooring or imported tiles, smart sanitary ware, bedrooms with walk-in closets, separate Thai kitchens from food preparation areas, and maid's rooms, some projects also add unique features, such as penthouse bedrooms for privacy, private pools with multipurpose rooms that can be converted into personal offices or poolside party rooms, and elevators within homes to accommodate elderly residents. Furthermore, technology is utilized to enhance living experiences, such as applications for controlling electrical devices within the home or magnetic sensors for window and door security systems, as safety is a crucial concern within the home.
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