It became the talk of the world when Forbes magazine announced that Kylie Jenner, the youngest and most glamorous member of the Kardashian-Jenner family, ranked 27th on the list of America's youngest self-made billionaires. At just 20 years old (turning 21 this August), she boasts an impressive net worth of approximately $900 million, surpassing the previous record held by Facebook's Mark Zuckerberg, who became a billionaire at age 23.

While the results may stir mixed feelings among many, even Forbes faced criticism from netizens for featuring Kylie on the cover of their August 31 issue, themed around American billionaires who built their wealth from scratch. Everyone knows just how wealthy the Kardashian-Jenner family is. Forbes justified Kylie's position by stating that she has expanded her wealth further than any other Kardashian member through her cosmetics brand, “Kylie Cosmetics”, which she founded in 2016, owning 100% of the company.

For those who have followed Kylie's journey, her brand's popularity is no surprise. However, for those who know her only casually, let's explore how this heiress has successfully built her business. While global giants like Apple, Amazon, Disney, Google, and Hewlett-Packard started in garages, who would have thought that Kylie's nearly billion-dollar business began at a kitchen counter when she was just 17? The launch of the Kylie Lip Kit, featuring three matte lipstick shades paired with lip liners for $29, sold out almost instantly, shocking major cosmetics brands.

“I used the $250,000 I earned from modeling to invest in outsourcing the production of 15,000 Kylie Lip Kits. My family members helped create buzz on Instagram before the official launch on November 30, 2015, through Shopify. It’s unbelievable that the Kylie Lip Kit sold out within minutes, and even when resellers listed it on eBay for $1,000, refreshing the page showed it was sold out in an instant,” she shared.

Riding the wave of the Kylie Lip Kit's success, Kylie seized the opportunity. Just three months later, she officially launched her cosmetics brand, “Kylie Cosmetics”, debuting three new lipstick shades that sold out immediately, raking in substantial profits. Despite being a newcomer in business, Kylie understands the mechanics of the digital business world well. She doesn’t need to invest heavily in hiring numerous employees or pay for retail space, opting instead for an online storefront combined with digital marketing.

Kylie's nearly billion-dollar business management secret is to keep her workforce minimal. She employs only seven full-time staff and five part-time workers, outsourcing production and packaging. Sales are entirely online, and she entrusts her mother, Kris Jenner, with financial management.

For product promotion, Kylie doesn’t need to invest much effort; she leverages her connections to have friends post on Instagram or hires models and influencers. With her own Instagram account boasting around 110 million followers, she can generate sales effortlessly. Currently, the product line of “Kylie Cosmetics” includes not just lipsticks but also other successful products like blushes, highlighters, Ultra Glow, Velvet Lip Kit, and Kyshadow, along with special collections that continuously entice customers. The sales volume keeps increasing, with the Holiday Collection launched in November 2016 achieving $19 million in sales within just 24 hours and generating $307 million in revenue within less than a year of the company’s establishment.

Moreover, believe it or not, the popularity of products under the Kylie Cosmetics brand led the manufacturing plant to hire an additional 500 employees specifically for producing Kylie’s products.

So, do you believe now that the throne of teenage billionaire should rightfully belong to her?