In addition to the younger generation taking care of themselves with organic beauty products, seniors are also increasingly interested in using organic beauty products for safe anti-aging solutions. As Thailand is on the verge of becoming a fully-fledged aging society, the National Economic and Social Development Board predicts that in the next two years, there will be nearly 13 million people aged 60 and over, with a continuously increasing rate. This significant population indicates a massive market value, leading to the emergence of numerous businesses catering to seniors, including health services and healthy food. One particularly interesting sector to explore in the senior market is organic beauty products for the elderly.

Everyone Wants to Look Good, Attractive, and Beautiful

          Currently, the organic beauty business trend in Japan is booming. According to Yano Research Institute, the organic cosmetics market in Japan is expected to grow by 5.3% in 2019 as the country fully enters an aging society. Given that Thailand is also transitioning into an aging society with a steadily increasing population, the beauty business for seniors is becoming increasingly appealing. Everyone wants to look good and enhance their self-confidence. If anyone thinks that seniors are not interested in maintaining their appearance, they might need to reconsider, as this is likely to be a booming business segment among the elderly, especially organic cosmetics made from natural ingredients or herbs that have anti-aging properties, reduce wrinkles, and dark spots, especially when combined with modern technology.

Are Organic Cosmetics Suitable for Seniors?

          The term 'organic' refers to products made from natural ingredients without chemical additives. Therefore, organic cosmetics are defined as products that contain little to no chemical additives, typically less than 10%, and are made from natural sources, making them safe for the body and gentle on all skin types. They are also characterized by being paraben-free, a type of chemical used as a preservative in various products, which has been linked to cancer. This reduces the risk factors for cancer and makes them suitable for sensitive skin due to the minimal presence of harmful chemicals. As a result, they do not leave harmful residues on the skin, are safe for users' health, and do not cause skin irritation, allowing for frequent use without adverse effects. This has made them popular among health-conscious individuals and is now gaining attention among seniors who wish to care for their skin as they experience aging signs.

          Although seniors have significant purchasing power, the current organic beauty market in Thailand does not specifically target the elderly demographic, even though it is already popular in countries like Japan due to their earlier transition into an aging society. Given the information mentioned earlier, Thailand is soon to become a fully aging society, and it is anticipated that the trend of organic cosmetics for seniors will also gain popularity in the near future. Anyone interested in this market should quickly gather information to prepare for this business, identify strengths and unique features for their products to create brand recognition, and ensure their offerings meet the needs of seniors. For those unsure where to find information about seniors, they can start at the InterCare 2018 event, which showcases innovations, technologies, products, and services related to elderly health comprehensively from July 12-14, 2018, from 10:00 AM to 7:00 PM at Hall 106, BITEC Bangna. More details can be found at www.intercare-asia.com.

Thank you for the information from www.intercare-asia.com.