Decoding the CondoLuxuryofSINGHA ESTATEwith the Definition ofNEW LOW RISEatSukhumvit 43

Although new to the condominium market, the expertise in condominium development reflects the brand's strong legacy from other industries, especially forSINGHA ESTATE, which has launched projects under the brandTHE ESSE, shaking up the luxury condominium market with3 projects worth over 15 billion baht.

Over the past3 years, all3 projects have received positive feedback, accumulating a backlog of over11 billion baht or75%. The projectTHE ESSE Asoke was launched in October2015, achieving over80% sales and is set to be completed and transferred by2018, marking the first completed project ofSINGHA ESTATE.

The projectTHE ESSE at SINGHA COMPLEX was launched in February2017 and sold out within6 months, followed closely by the projectTHE ESSE Sukhumvit 36, launched in November2017, which is a New High project near the BTS, currently achieving over60% sales.

THE ESSENCE OF LUXURIOUS LIVING: The Ingredients of Success forTHE ESSE 

All3 projects have received positive responses from both Thai and foreign customers, partly because they are luxury projects that fully meet the criteria of luxury, under the brand concept defined bySINGHA ESTATE as“THE ESSENCE OF LUXURIOUS LIVING”. SINGHA ESTATE aims to address the essence of luxury by breaking it down into various ESSENCES to meet the needs of residents, reflecting the image of the owner perfectly. What are these? Let’s take a look.

  • Luxurious Location: Located in premium locations near Mass Transit in every project.
  • Luxurious Design: Distinctive design that is iconic in each location, with world-class partners as design consultants, and room layouts designed asSingle Corridor for privacy.
  • Luxurious Specification: Selected internationally recognized brands to enhance luxury along with value.
  • Luxurious Amenities: Large common areas including Sky Amenities, allowing residents to enjoy various activities.
  • Luxurious Services: 5-star hotel services meet all residents' needs.

Leaping into the Low Rise Luxury Market

The success in the luxury condo market has ledSINGHA ESTATE to not stop there, but to take a step further by developing low-rise luxury condos, with a vision recognizing that land in the city center is becoming increasingly scarce. In the past2 years, the trend of developing luxury projects has shifted towards creating buildings no taller than8 stories (Low rise), with an average selling price of around200,000 baht/sq.m. and above, with low-rise condos starting to move into smaller alleys in central locations such as Sukhumvit, Silom, Sathorn, or even in Ari.

Before entering this segment,SINGHA ESTATE studied the customer group looking for low-rise condominiums, finding that this group is quite clear about their needs, allowing them to choose residences that truly meet their practical usage, such as using a car daily,-not needing to be near the BTS,, choosing convenient locations,, good locations,,with sufficient parking,, preferring to stay home rather than going out, and so on.

For customers buying for investment in the low-rise segment, they are known asThoughtful Investors, meaning investors who tend to invest in properties they want to live in themselves, not just looking at investment returns, unlikeProfessional Investors who invest in various property segments, focusing primarily on investment returns.

Through analysis in various aspects, SINGHA ESTATE has turned to develop low-rise luxury condos with a concept that emphasizes privacy and larger living spaces to accommodate the lifestyle of residents whofocus on actual living, providing a feeling of being at home and a location suitable for the lifestyle of residents.

NEW LOW RISE By SINGHA ESTATE

NEW LOW RISE CONDOMINIUM under the thinking ofSINGHA ESTATE aims to create a low-rise luxury condominium with a concept that meets the needs of“Urban Self lovers”, or urban dwellers who understand their true needs, thus seeking a condominium that is“Absolute Urban Retreat”, or a residence that addresses safety (SAFE), privacy (PRIVATE), relaxation (SANCTUARY), and a feeling of being at home (LIKE A HOUSE), allowing them to recharge or relax happily every day.

Every project underNEW LOW RISE CONDOMINIUM is developed under the concept ofUrban Hidden Treasure, whichSINGHA ESTATE has carefully crafted for balance with these elements:

  • Hidden Gem Location: A project location that is peaceful and private, hidden in the city center, yet convenient with a diverse lifestyle, suitable for urban dwellers.
  • Hidden Life in Nature: Design emphasizes coexistence with nature, considering wind and sunlight directions, and green spaces designed to be close to residents.
  • Serve Everyone Hidden Needs: Caring for every need to best meet the specific needs of residents.
  • Hidden Function in One Space: Multi Function Facilities A common area with a home-like atmosphere that conceals functional uses, allowing for versatile usage and increasing opportunities for residents to meet.

Sukhumvit43: HIDDEN DOWNTOWN AND LIFESTYLE AREA

When thinking of luxury locations, one cannot overlook the Sukhumvit area, where the highest development of this road must be pinpointed atMid Sukhumvit, or central Sukhumvit (Asoke - Phrom Phong - Thonglor), with Phrom Phong serving as the true center of‘Mid Sukhumvit’.

However, the location considered the ultimate lifestyle and suitable for luxury living must conclude at‘Phrom Phong’, an area with diversity that blends perfectly in terms of living, as well as being a chill-out spot,-a complete shopping destination, and a vibrant area both day and night, whether it’s high-end shopping malls like Emporium,, EmQuartier, Rain Hill, famous restaurants like Roast, Crab and Claw, Pepina, All six to twelve, Kram, and Rach.234, or cafes and dessert shops like Library, Casa Lapin, Custard Nagamura, Ceresia, as well as being close to amenities like Samitivej Hospital,, Bangkok Prep International School, , and the green lung of Sukhumvit, Benjasiri Park.

However, securing a location in this area that offers both a luxury lifestyle and privacy SINGHA ESTATE has chosen to be on Sukhumvit 43, the quietest alley in Sukhumvit, just 550 meters from Phrom Phong BTS station and EmQuartier shopping mall, surrounded by quality neighbors, making it a truly suitable living area.

In addition to being a complete residential area, from an investor's perspective, Phrom Phong is a highly popular location among foreigners working in Thailand, especially the Japanese,, who appreciate modern yet tranquil locations, with the orderly community, making this area one of the most charming in the heart of Bangkok.

Because this is your private world

In addition to the perfect blend of location and project concept, whatSINGHA ESTATE aims to present is the integration of art into the project, drawing inspiration from the essence of‘Impressionism’, a form of art that emerged in the 19th century, characterized by brush strokes that create natural lines, adding vibrancy.

Because living here is the art of blending one's life in a personal world with the vibrancy unique to Phrom Phong, reflecting theFascinate Moment or the joyful and vibrant moments of living through line drawings in the style ofContemporary Impressionism, expressed through the main communication forms of the project, to reflect the project's concept under the theme “EMBRACE YOUR HIDDEN FASCINATION”-fully revealing a vibrant identity, because this is your private world.

All of this is the intention to create a living atmosphere that is like a private world, allowing you to be yourself fully every day,“EMBRACE YOUR HIDDEN SELF”.

BecauseSINGHA ESTATE believes that when you live in a place that feels like a private world, you will discover your true self that has been hidden.

ThisLOW RISE CONDOMINIUM is the first project ofSINGHA ESTATE, and its name has not yet been revealed.

Interested in visiting the project? Click http://bit.ly/2sYFpBH

Thanks for the information from www.singhaestate.co.th