IDEO RAMA9-ASOKE embraces the modern urban lifestyle with a complete LIVE-WORK-PLAY

It is undeniable that the Rama 9-Asoke area continues to thrive and remains popular. Beyond the grand projects consistently being invested in the Rama 9-Asoke area, another point of interest is its rapid development, establishing itself as the NEW CBD. Additionally, it has become a favored location for Expats, particularly Chinese and Korean nationals, ensuring that the Rama 9-Asoke area continues to “progress” steadily.

This year, Ananda Development Public Company Limited has launched a new condominium project in one of the best locations near the Rama 9 intersection, namely IDEO Rama 9-Asoke, a 36-story condominium with an attractive starting price of only 2.99 million THB*.

The Rama 9-Asoke area has seen continuous growth for over a decade since the MRT first opened in 2004. Currently, the Rama 9-Asoke area remains vibrant due to its comprehensive amenities, affordable housing prices, and ongoing annual price adjustments. Moreover, there are still mega-projects waiting to be developed, indicating a promising future for the Rama 9-Asoke area. This time, TerraBKK will focus on aspects closely related to daily life in the Rama 9-Asoke area, particularly the LIVE-WORK-PLAY lifestyle.

LIVE in Rama 9-Asoke

The most crucial aspect of being in a prime location that meets the daily living needs in the capital is transportation. The location of the IDEO Rama 9-Asoke project is ideally situated for commuting. It is just a short walk from MRT Rama 9 (approximately 450 meters) and provides easy access to the expressway within about 1.2 kilometers (without encountering traffic).

In terms of quantitative data, the Rama 9-Asoke area experiences a massive influx of vehicles and people daily, with approximately 700,000 vehicles and around 61,500 MRT users each day. These figures strongly affirm that the Rama 9-Asoke area serves as both an origin and destination for urban dwellers.

In addition to the LIVE aspect of transportation, the Rama 9-Asoke area also caters to health needs, being close to leading hospitals such as Rama 9 Hospital, Piyavate Hospital, Bangkok Hospital, and in 2020, the new Bangkok Hospital Petchaburi New Cut, which spans 85,000 square meters, will further enhance the quality of life in the Rama 9-Asoke area.

WORK in Rama 9-Asoke

The growth of job opportunities in the Rama 9-Asoke area is noteworthy and represents a clear trend that has elevated Rama 9-Asoke to the status of New CBD. Previously, most office buildings for rent in the Rama 9 area were classified as Grade B and B+; however, following significant land development by G Land, more Grade A office buildings have been established in the Rama 9 area, such as AIA Capital Center, Unilever Headquarters, The Ninth Tower, The Capital Market Center, and G Tower. This has made the Rama 9-Asoke area one of the locations with the highest concentration of Grade A office buildings, with approximately 320,000 square meters of office space available and an estimated workforce of around 19,000 people.

On the Asoke side, the area also boasts over 500,000 square meters of office space, housing more than 100 well-known companies, including GMM Grammy, Kiatnakin Bank, Citibank, Starbucks Thailand (Head Office), and leading global airlines such as Emirates Airline, Qatar Airways, Swiss International Airlines, with an estimated workforce of 31,000 people in the Asoke area.

In the future, there are plans to further enhance the Rama 9-Asoke area. In 2018, the Singha Complex will open, and in a few years, the tallest building in Thailand, The Super Tower, will be constructed in the Rama 9 area, which can be clearly seen from the IDEO Rama 9-Asoke project, increasing the workforce in this area by an additional 19,500 people.

In addition to the workforce in the Rama 9-Asoke area, in the past 2-3 years, there has been a continuous influx of foreigners, particularly Chinese and Korean nationals, who are familiar with the area due to the proximity of the Chinese and Korean embassies. The cost of living is also relatively low, with rental prices starting at 12,000 THB per month for a one-bedroom apartment, leading to an increase in the number of Chinese and Korean residents in the Rama 9-Asoke area. A stroll around the area will reveal a significant presence of both Chinese and Korean individuals.

PLAY in Rama 9-Asoke

Amenities that support daily living, such as shopping centers, are indispensable. The Rama 9-Asoke area has seen rapid growth in shopping centers, totaling over 474,900 square meters. Notably, the shopping centers and retail outlets in the Rama 9-Asoke area offer a diverse range of options to cater to different lifestyles throughout the day and night. In 2016, two shopping centers opened simultaneously: The Street, a 24-hour shopping center catering to lifestyle needs, and Show DC, which targets fans of Korean products, featuring Lotte Duty Free and a K-Pop cultural center. Additionally, there are Central Plaza Rama 9 and Esplanade Ratchadapisek, which cater to office workers, and Fortune Town, a shopping center focused on computer equipment, photography, and audio equipment, which has recently opened rooftop rental space for various events. The area is bustling with Chinese, Korean, and Thai shoppers daily, especially at Ratchada Train Night Market, which has extended its hours to operate every day.

The three-dimensional lifestyle of LIVE-WORK-PLAY is part of Ananda's DNA and is the foundation of the IDEO Rama 9-Asoke project, under the concept of CO-LIVE CO-WORK CO-PLAY, which perfectly aligns urban living in the New CBD of Rama 9-Asoke. The project's common areas are fully equipped from the first floor to the 35th-36th floors and the rooftop, including a Multipurpose Area with a playground and a half-court basketball court. The top floors (35-36) feature a swimming pool designed under the concept of an Exercise Pool, which includes an underwater cycling area, a fitness center, a steam room, a movie room, a multipurpose room, a semi-outdoor area that combines Co-Living/Boxing Zone/Deck, and a Social Club with Co-Working Space/Playing Area/Meeting Room. The rooftop will be entirely a communal garden.

The IDEO Rama 9-Asoke project features 7 passenger elevators and a parking capacity of 42%. The room sizes focus on functionality, including:

  • Studio and high-ceiling studio rooms, ranging from 5-26.5 square meters.
  • 1-bedroom and high-ceiling 1-bedroom rooms, ranging from 31-38.5 square meters.
  • 2-bedroom rooms with various layouts to accommodate different lifestyles, ranging from 52-90.5 square meters.

Sample room of the project: High-ceiling studio room

The IDEO Rama 9-Asoke project is located just 450 meters from MRT Rama 9 and 1.2 kilometers from the Si Rat Expressway, with prices starting at 2.99 million THB*. Online booking will open on June 12, offering discounts of up to 330,000 THB**. You can register today at http://bit.ly/2LpoONS.

Thank you for the information from onlinebooking.ananda.co.th