Besides being a business to watch, "Netflix" has transformed from an online video rental service to a major player in video streaming, successfully navigating the digital wave and achieving remarkable success in many countries around the world.

Last year alone, Netflix generated over 94 billion baht in revenue and surpassed 100 million users, earning a reputation as a highly sought-after company among young, talented individuals. It ranked 9th in the list of the 14 most desirable companies to work for in the United States, according to the professional networking platform "LinkedIn" last year, successfully breaking into the ranks of leading technology companies.

         As a film and series enthusiast, you might already have reasons in mind as to why Netflix has captured the hearts of viewers worldwide. But let's explore why Netflix has become an organization that seems to have a magical allure for top talent wanting to join its dream team...

1. Rewarding Results, Not Just Effort

         While effort is a commendable trait, in a modern organization like Netflix, CEO and co-founder Reed Hastings emphasizes a harsh but true reality: "Even if an employee puts in 100% effort, if their output is only a B and not an A, you may not be the right fit for us, and we may need to let you go. Here, we focus primarily on results. As long as employees deliver strong performance, we don't care how much effort they put in because we want talented individuals, not just those who work long hours. We offer a highly flexible work schedule and unlimited vacation days each year, with only one exception for those who are 'talented but unethical.'"

2. Managing Like a Sports Team, Not a Family

         Reed Hastings clearly states that "Netflix" is not managed like a family; instead, it operates like a sports team. Everyone who joins the team must be ready to develop and compete, contributing to the team's goal of victory.

         "We choose to manage our organization like a sports team. The leader's role is to find talented team members to strengthen various positions while gradually eliminating weaknesses. Leaders cannot cling to outdated mindsets because today's team is the team of the future. The world is changing, and new challenges are constantly emerging."

3. Dismantling Old Organizational Structures: Time to Decentralize

         Many employees are tired of traditional business models where power is centralized at the top. Instead of being stuck in a centralized management style, if you want to attract top talent, it's time to decentralize authority, allowing subordinates the freedom to think and make decisions. Netflix is one of the organizations that has thrown the centralized power model in the trash and created a work environment that enables employees to fully unleash their potential to produce the best results and take pride in the power they hold.

4. Compensating Employees at Appropriate Levels

Compensation is one of the key variables in the job market, especially for organizations looking to attract skilled individuals. You must ensure that the compensation rates are commensurate with the skills or talents you seek. Reed Hastings interestingly explains this point: "Hiring one outstanding employee is more valuable and cost-effective than hiring two average employees." This philosophy has made Netflix one of the organizations that offers some of the highest compensation rates in the job market. However, this does not mean that Netflix uses a strategy of throwing money to win hearts; rather, what Netflix does is pay compensation that is appropriate for the skills of the right employees that the company is looking for.