Supalai Research Center conducted a survey on consumer behavior regarding the purchase of residential properties, including condominiums and houses/townhomes, in Bangkok and its surrounding areas. The factors that consumers prioritize when choosing a residence, whether it be a condominium or a house/townhome, include the location's proximity to public transportation, the durability of the materials used for interior decoration, the quality and materials used in construction, overall price, and value for money, in that order. The survey also revealed that most consumers prefer to purchase residences located near or within the same zone as their workplace. The most influential channels in the purchasing decision are family members/relatives and real estate agents. Consumers typically seek information about housing only when they are interested or in need of a residence at that particular time. When categorized by type of residence, it can be observed that

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