In the Thai economy of 2018, many parties view the overall picture positively. The Thai economy is expected to show improved growth figures, with a more widespread distribution. The GDP figures are projected by the Bank of Thailand at 3.9%, while the National Economic and Social Development Board estimates it at 4.1%. In terms of the Thai real estate sector, it is anticipated to align with the overall trend, likely recovering more than the previous year. TerraBKK highlights the targets for 2018. What are the sales goals set by various real estate operators? These include sales targets, new project launches in both high-rise and low-rise segments, and investment budgets for land acquisition for future project development. The details are as follows:

           Pruksa (PSH)   aims for sales of 53.742 billion baht, launching 75 new projects, primarily consisting of 44 townhouse projects, 18 single-family home projects, and 5 condominium projects, along with 8 premium business projects (4 single-family homes and 4 condominiums). The budget for land investment is set at 16 billion baht.

           Sansiri (SIRI) targets pre-sales of 45 billion baht, launching 31 new projects, focusing mainly on low-rise developments with 19 projects, including 11 townhouse projects and 8 single-family home projects. There will also be 12 condominium projects launched. Additionally, there are 4-6 new projects from joint investments with BTS and Tokyu Group. The land investment budget is set at 15 billion baht, focusing on the Bangkok area and its outskirts to support projects in 2020.

           Ananda Development (ANAN) aims for transfer sales of 40.5 billion baht, launching 22 new projects, primarily consisting of 13 condominium projects (7 joint ventures with Mitsui Fudosan) and 9 low-rise projects, while maintaining a debt-to-equity ratio of 1:1 in line with the company's long-term goals.

           AP Thailand (AP) targets sales of 33.5 billion baht, launching 34 new projects, focusing on low-rise developments with 30 projects, including 13 single-family home projects and 17 townhome projects, developing over 70 house designs. There will be 4 high-rise projects in collaboration with Mitsubishi Estate, expected to gradually launch the first project in Q1/2018.

           Supalai (SPALI) aims for sales of 33 billion baht, launching 35 new projects, consisting of 30 low-rise projects and 5 high-rise projects. The budget for land investment is set at 9 billion baht. Additionally, in Q4/2018, they expect to launch the mixed-use project "Supalai Icon," which will include condominiums, grade A offices, serviced apartments, and a shopping center on over 7 rai of land (the site of the Australian Embassy), marking a new landmark on Sathorn Road.

           Land and Houses (LH) targets sales of 31 billion baht, launching 18 projects, primarily focusing on single-family and twin houses at 68%, with the remaining 23% being condominiums and 9% townhouses. The sales price range focuses on over 25 million baht (23%), followed by 10-15 million baht and 4-6 million baht (21% each). The remaining segments are 2-4 million baht and 6-10 million baht (17% each), with less than 1 million baht at 1%. The budget for land investment is set at 7 billion baht, with an additional 6 billion baht allocated for rental property investment.

           Golden Land Property Development (GOLD) targets sales of 26.6 billion baht, launching 34 new projects in 2018, all low-rise, including 20 townhome projects, 8 twin house projects, 4 single-family home projects, and 2 projects in provincial areas. They have set aside a budget of 13.24 billion baht for land acquisition across 34 plots, with funding coming from cash flow and bond issuance.

           Univenture (UV) targets revenue of 23.8 billion baht, derived from 65% low-rise projects, 20% high-rise projects, 5% rental and hotel businesses, and the remaining 10% from related real estate businesses and zinc oxide production. They expect to launch 38 new projects in 2018, with 34 low-rise and 4 high-rise projects. In Q1/2018, they will gradually launch 2 condominium projects and 12 low-rise projects.

           Origin Property (ORI) targets sales of 20 billion baht, launching 14 new projects, focusing on 10 high-rise projects and 4 low-rise projects. The budget for land investment is set at 10 billion baht for project development over the next 3 years. They are also interested in raising funds through an Initial Coin Offering (ICO), which is currently under study.

           Property Perfect (PF) targets sales of 19.5 billion baht, launching 25 new projects, divided into 21 low-rise projects and 4 high-rise projects. The budget for land investment is set at 3 billion baht, with approximately 1,700 rai of land awaiting development (Landbank), which may be partially sold to pay off debts and reduce the company's D/E ratio.

           L.P.N. Development (LPN) targets sales of 18 billion baht, launching 10 new condominium projects with an average selling price of over 100,000 baht per square meter, targeting B and B+ customers. Additionally, there is a mixed-use project on Vibhavadi Road, covering 10 rai, with the first phase planned to develop 2 grade B office buildings for lease, valued at 2-3 billion baht.

           SC Asset (SC) targets pre-sales of 17 billion baht, launching 19 new projects, primarily focusing on high-rise developments with 17 projects and 2 low-rise projects in two locations: eastern Bangkok (Bangkok Kritha) covering 115 rai and western Bangkok (Bang Khun Thian) covering 200 rai, expected to launch in the second half of the year. The budget for land investment is set at 10 billion baht.

           Sena Development Co., Ltd. (SENA) targets sales of 10.3 billion baht, launching 18 new projects, divided into 3 low-rise projects and 15 high-rise projects. The budget for land investment is set at 1 billion baht. They also plan to develop an application to respond to customer needs in the digital age, a Sena data center, and aim to be The First EV ready, promoting electric vehicles for environmental sustainability.

           Lalin Property (LALIN) targets sales of 4.4 billion baht, launching 8-10 new projects, focusing on the Lancy brand priced at 3-6 million baht and Lio at 2 million baht and above, divided into 6-8 projects in Bangkok and its outskirts and 2 projects in provincial areas. They have set aside a budget of 1 billion baht for land acquisition, with most funding coming from cash flow from operations and bond issuance.

           Munkong Housing (MK) targets sales of 3.5 billion baht, launching 7 new projects, divided into 5 single-family home projects and 2 townhome projects, located near existing projects, primarily in the western and northern zones of Bangkok, expected to gradually launch in Q3 and Q4 of this year.

           Chivathai (CHAWA) targets sales of 2.4 billion baht, launching 7 projects, including 5 new projects and 2 joint venture projects, all low-rise and 2 high-rise projects in urban areas such as Thonglor and surrounding areas like Phutthamonthon and Rangsit. --- TerraBKK

Article by: TerraBKK Investment Tips
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