It can no longer be said that Origin Property Co., Ltd. is a new brand. Today, this real estate developer, which has grown from construction management and serviced apartment businesses, has successfully transitioned into property development in a short time, boldly declaring itself as a top 5 player in the industry. This achievement is credited to their management style, which is described as "Doing well, being different, and innovating in every project", focusing on providing the best value for residents in every square meter.

  

Stepping into the Top 5 with a New Direction 

The key success factors that have propelled Origin to surpass fierce competition and become a top 5 player in the real estate industry are partly attributed to the vision of the management under the leadership of Piraphong Jaroonaek, Executive Director of Origin Property Co., Ltd., who has a clear vision to differentiate the brand. This has led to the latest direction that will prove the brand's capabilities as a new player, based on three strategies:

  • Targeting prime locations that meet the needs of the new urban generation.
  • Expanding into the upper market segment by creating luxury products in the Origin style, catering to all customer groups in the market.
  • Breaking the design norms with distinctive designs that go beyond mere luxury, focusing on practical and valuable usage that truly meets the lifestyle of condo dwellers.

Recently, at the beginning of 2018, Origin wasted no time in launching a new strategy with the luxurious condo brand Knightsbridge, which Origin has designated as its flagship brand. The launch was spectacular and received a positive response at the end of last year, followed by the continuation of the luxury condo collection with the introduction of Knightsbridge in three new projects under the concept of DUO SPACE, which is not only luxurious but also innovative with new designs located in prime city center locations.

More than just design is the Space that meets practical usage

The Knightsbridge collection of all three projects revolutionizes traditional living (The Revolution of living) by enhancing the Space functionality, creating a different living experience that meets the needs of the new generation who require space for real living. This is a highlight that addresses the lifestyle of young, ambitious executives who have achieved success at a young age, living a Smart lifestyle, and targeting new entrepreneurs who are unique and ready to entertain and choose the best for their lives.

The innovative design of Space will be evident in the three new projects under the Knightsbridge brand, including Knightsbridge Space Rama9, Knightsbridge Space Ratchayothin, and Knightsbridge Collage Sukhumvit107, which will feature the concept of SPACE, a stunning common area that connects across four levels on the rooftop of the building.

The DNA of Space in Origin's style lies in designing high and spacious areas, with a double-floor layout to increase usable space for city condo dwellers. A key highlight is the design of the Duo Space, featuring multi-level spaces where the lower level includes an entrance hall, kitchen, and bathroom, while the upper level creates a bedroom and walk-in closet, connected by uniquely designed furniture that serves as both stairs and storage space.

Additionally, the windows are designed as Double Volume to increase usable space, while the Living Area features tall glass windows that create an airy feeling and provide a wider view from inside the unit.

More than just ideas is the new living experience

            What Origin has created through the design of Space is the desire to create a new living experience that is different through the design of usable spaces, linking every aspect of lifestyle seamlessly. This is divided into four Spaces:

1. Vertical Space : Designing vertical usable spaces to maximize utility, such as areas above the kitchen and shower that can serve as SPACE for storage.

2. Value Space: Designing every SPACE in the unit to be practically usable and valuable in every square inch.

3. More Space: Designing large usable spaces for residents, creating common areas within the project that meet the needs of a Work Life Balance, including co-working spaces, recreational areas, and social gathering spots.

4. Flow Space : Connecting indoor and outdoor spaces through the design of SPACE with varying levels in the lobby featuring high ceilings, creating Double Space & Triple Space.

These elements are reflected in every detail of the Knightsbridge projects. For example, the landscape of Knightsbridge Space Ratchayothin is designed with green spaces connecting all areas, allowing residents to experience the refreshing and relaxing atmosphere of living amidst nature. Starting from the entrance, the project features a Landscape Corridor with spaces designed to create openness and enhance relaxation. Upon entering the lobby, the view opens up to a Garden Lobby View with a unique water feature designed to showcase the natural lines connecting to the garden at the back.

The back garden will be a COLIVING GARDEN zone that creates an atmosphere for residents to relax or work comfortably amidst the lush garden throughout the day, benefiting from the shade of the building and large trees in the garden, which relates to the views and connections of the CO-WORKING SPACE inside the building.

 

Not Abandoning the Best Location

Not only does the design stand out, catering to every lifestyle of residents, but Origin also remains committed to selecting high-potential locations. This is clearly reflected in the three Knightsbridge projects, which are located in Rama 9, Ratchayothin, and Sukhumvit 107.

As we all know, 'Rama 9' is known as a location that never sleeps. During the day, this area is the new CBD of Bangkok, filled with leading office buildings, making it a hub for workers and businesspeople, surrounded by shopping centers and top malls. It is also conveniently accessible via the blue line MRT, making it a rapidly growing area. At night, Rama 9 transforms into a famous Night Light City that everyone knows, making it a unique area.

The KnightsBridge Space Rama 9 project is situated on over 2 rai, developed into a 27-story condominium with 325 units and one retail unit, featuring 52% automatic parking. This project stands out with its location just 350 meters from the Rama 9 MRT station and only one station away from the Phetchaburi MRT station, connecting to the Airport Link to Suvarnabhumi Airport, and is also close to the Rama 9 expressway, making it convenient for entering and exiting the city.

Meanwhile, 'Ratchayothin' is another location to watch closely, as it has the fifth-highest growth rate and land prices in Bangkok. Several factors contribute to this, including its proximity to the largest rail transportation hub in Asia (Bang Sue Grand Station) and its closeness to the extended green line (Mo Chit - Saphan Mai - Kukot) that connects directly to Mo Chit and the city without the hassle of changing lines. Additionally, it is near future mega projects from both the public and private sectors, including a Mix Use Project that will combine office buildings, shopping centers, public utilities, and educational institutions. This is a key reason that has made this area rapidly leap forward.

This area is known as a Business Hub after the successful sales of the KnightsBridge Prime Ratchayothin project, which launched in 2017. ORIGIN has immediately launched the KnightsBridge Space project to meet consumer demand, with KnightsBridge Space Ratchayothin located on over 2.5 rai, developed into a 33-story condominium with 488 units and 70% automatic parking.

          

            The design of Vertical Accent Design provides SPACE that is higher and more than anyone else, with the new room type "Duo Space" at 4.2 meters high and a large sky facility of over 1,600 sq.m., just 20 meters from Phaholyothin 24 MRT station.

And the last location on Sukhumvit 107

Sukhumvit 107, or Bearing, is another location where Origin has set its sights with the Knightsbridge Collage Sukumvit107 project, viewing it as the New Workplace & Community with Convenient Transportation. It is clear that anyone who has stepped into this area, even if they are not a real estate enthusiast, can immediately recognize that "Bearing" is another location with potential, ready to grow into a new business center in the Sukhumvit area, as the growth of the early to mid-Sukhumvit areas has become saturated, prompting business expansion to move towards the later Sukhumvit area. This area is fully equipped to support growth, surrounded by medium-sized office buildings, leading international schools, and in the coming years, many mega projects will emerge, including a large exhibition center and shopping centers. Thus, "Bearing" has become a potential location that meets the 360-degree lifestyle needs of urban dwellers, especially working-age individuals, who should not overlook it.

For Knightsbridge Collage Sukhumvit 107, it is another success that builds on Knightsbridge Collage Ramkhamhaeng. The highlight of this project is that it is only 300 meters away from BTS Bearing, allowing for quick access to the city center. The project is built under the concept of Collage, blending simple design in a clean and bright monochrome tone, reflecting a unique Space. The highlight is providing more common areas that connect across four levels.

Additionally, the highlight concept of 'SPACE CONNECT' is to:

Connect travel conveniently to the city center via BTS.

Connect more common areas with facilities on the rooftop of the building that connect across four levels.

Connect the convenience of life with technology seamlessly through Home Automation and Automatic Parking.

All three Knightsbridge projects have installed home automation to support technology in living, catering to the lifestyle of condo dwellers.

This can be seen as a revolution in living styles, truly addressing the needs of residents under the concept of 'SPACE MAKE POSSIBLE'  

On March 24, join us for the Pre-Sale of the 3 Best Knightsbridge projects in the 3 best locations:
Knightsbridge Space Rama 9
Knightsbridge Space Ratchayothin
Knightsbridge Collage Sukhumvit 107
Meet at the sales office of each project
Register at https://goo.gl/U8BrJP
Receive a discount of 200,000.-*
This is the last opportunity you cannot miss.

Thank you for the information from origin.co.th