From the article Summary of the CONDOMINIUM 2017 Situation and TERRA’S PICK Featured Projects of the Quarter, where we have curated outstanding projects and the supply situation of condominiums each quarter, this article will take a look at 'new developments' this year to reflect before they become old news next year.

BRANDNEW 2017

            In 2017, developers collectively launched over 10 new brands and products, both horizontal and vertical, aiming to increase their market share while simultaneously upgrading the segments of their existing brands.

The Reserve by the Stylish Team from Pruksa Real Estate

Pruksa introduced The Reserve brand into the high-end condominium market, targeting three locations: Thonglor Soi 2, Phaholyothin-Pradipat, and Sukhumvit 61.

MARU & METRIS from Major Development

Both MARU by Major Development and METRIS by Major Estate were launched around the same time, targeting the middle to high-end high-rise condominium market while maintaining their pet-friendly feature.

The Selected from LPN

This project represents a new image for LPN, changing from design to product image, targeting students and blue & white-collar workers, as declared earlier this year that it is the YEAR OF SHIFT for LPN.

BRITANIA enters the horizontal market for the first time from Origin

Origin is no longer just a small brand, confirmed by its first foray into the horizontal market with the BRITANIA brand, establishing its first project in Srinakarin with a Smart Home concept, ready for occupancy.

AIRI, a new single-house project from Ananda

Launching the new single-house brand AIRI in a segment similar to Arden in the Rama 5-Ratchaphruek area, with the concept of Craft your Living.

The Gentry, a new luxury single-house from SC ASSET

A new style of luxury three-story single house starting at 20 million baht, designed in modern American style, with house names inspired by major neighborhoods like Queens, Brooklyn, and Manhattan.

BIG DEALS of the year

This year has also been vibrant with agreements and collaborations among various companies, including land acquisitions that have generated buzz as everyone is eager to see how these projects will develop.

SANSIRI x PACE

The big news shook the industry when the major deal between Sansiri and PACE was announced to stabilize the company's liquidity, leading to the sale of the remaining units in the MahaNakhon building, which was grandly launched the previous year, along with the beautiful NIMIT project behind Suan to Sansiri.

ORIGIN x PROUD

When it comes to the hottest companies right now, Origin stands out as they not only partnered with Nomura Real Estate but also moved forward with the takeover of the PARK24 project from Proud, announcing a mixed-use development named ORI24, while also acquiring premium land in Thonglor, Arena 10. It will be exciting to see what projects Origin will surprise us with next year.

CPN x DUSIT THANI

The Dusit Thani hotel location is considered prime real estate, being a corner plot adjacent to a large park in the heart of the CBD. This marks the largest investment by the Dusit Thani group in collaboration with Central, renewing the land lease from the Crown Property Bureau to develop a mixed-use project over a construction period of 67 years.

SUPALAI x AUSTRALIA EMBASSY

In another round of bidding for land in the CBD on Sathorn Road, Supalai won the bid to purchase the Australian Embassy land, over 7 rai, at a price of 1.45 million baht per square wah, totaling over 4.6 billion baht, to develop a new landmark on Sathorn Road that will include both condominiums and office rentals.

CPN x BRITISH EMBASSY

Central broke the record for the highest land price in Thailand by winning the bid to purchase land from the British Embassy on Witthayu Road, the most premium location in Bangkok, at approximately 2.2 million baht per square wah, covering 23 rai for a total of 20 billion baht. It will be exciting to see what Central will develop next, as the land cost suggests the project will be valued at no less than 60 billion baht.

A YEAR OF MIXED-USE

This year has seen continuous news about mixed-use developments since the second quarter, with many developers flocking to develop this type of project as it can create significant impact on the city.

ONE BANGKOK

This project, valued at over 120 billion baht, surpasses ICONSIAM as the most valuable in Thailand, launched in May on a 104-rai plot along Witthayu Road. It’s needless to say how much it will transform the landscape of Bangkok.

SAMYAN MITRTOWN

Golden Land is developing a mixed-use project in the heart of Samyan, highlighting retail with the Urban Life-Library concept on a 13-rai plot leased from Chulalongkorn University Property Management Office, with a 30-year lease and a project value of over 8.5 billion baht.

THE FORESTIAS

After the mixed-use project Whizdom 101, MQDC continues to develop mixed-use projects, and THE FORESTIAS is their flagship project, valued at over 90 billion baht, covering an enormous area of over 300 rai in Bangna-Trad Km. 7, which is expected to significantly impact the Bangna area. It will include residential, retail, office buildings, health centers, innovation buildings, recreational forests, community learning activity spaces, and a large natural ecosystem forest.

The PARQ

TCC Assets is closing out 2017 with another mixed-use project named The PARQ on a corner plot at Rama 4-Ratchadapisek Road, opposite the FYI Center, covering 24 rai with a project area of 320,000 square meters and a project value of over 20 billion baht.

The real estate sector in 2017 has been quite lively. Although many were concerned at the beginning of the year about whether it would be sluggish, the long queues for many projects throughout the year confirmed otherwise, with several projects being SOLD OUT. Additionally, each company has been actively launching new brands to share market segments continuously, with the total value of mixed-use developments likely exceeding 300-400 billion baht, which should bring 'novelty' and 'change' to the city of Bangkok significantly. - เทอร์ร่า บีเคเค

Article by: TerraBKK Investment Tips

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