Ms. Sumitra Wongphakdee, Managing Director of Terra Media and Consulting Co., Ltd., stated that the Gen Y group (ages 25-37) plays a significant role among real estate buyers as they are in the phase of building their wealth and families, with purchasing power. Growing up alongside the digital era, they have a unique lifestyle and strive for balance, yet there are many intriguing behaviors that many are unaware of, which are set to become a "turning point" for the real estate industry in Thailand.

     

Therefore, modern real estate developers must understand the needs of this group to ensure their business targets the right audience clearly and deeply, delivering products that meet customer demands effectively.

     This seminar will reveal research findings on "Generation Y's Behavior & Lifestyle Study" conducted with a sample of 500 individuals in the Bangkok area to understand their lifestyles, behaviors, brand preferences, and expectations when purchasing housing.

     The event will feature esteemed speakers from the real estate sector, digital platform developers, online marketing experts, advertising creatives, Siam Commercial Bank, and proactive real estate business owners discussing the dynamics of change in the 4.0 era.

Unlocking the Secrets of Gen Y: The Turning Point for Real Estate 4.0

Date: February 8, 2018

Time: 1:00 PM – 5:00 PM

Place: S31 Hotel

Ticket: 1,200 Baht

Schedule

1:00 PM            Registration

1:30 PM            “In-depth Analysis of Gen Y Behavior: The Game Changers in Real Estate”

                         Summary of Gen Y research and the adaptation of real estate companies in Bangkok and its vicinity.

                           • Presentation of Gen Y behavior survey results from 500 field samples

                           Dr. Wasupol Treesopakul, MD, U Research

                           • Strategies for Developing Real Estate that Appeals to Gen Y

                               Ms. Sumitra Wongphakdee, MD, Terra Media & Consulting

Q&A

2:30 PM            “Survival Strategies for Developers: Customers Change, We Must Adapt”

                               Mr. Jamree Kasettrakul, Executive Vice President, Housing Loan, Siam Commercial Bank Public Company Limited

                               Ms. Phatrida Pattharathradol, Operation Director, Phatrida Development Co., Ltd.

                               Mr. Theerapol Ariyasuthivong, COO, Builk One Group 

                               Ms. Sumitra Wongphakdee, Managing Director, Terra Media and Consulting Co., Ltd.

                               Mr. Samma Keetsin, Real Estate Economist (Former Director of the Real Estate Information Center REIC)

                         Moderator by

                               Mr. Supakorn Sirisuntorn, Managing Director, Proper-T Partner Co., Ltd.

Q&A

>>>> Coffee break <<<<

3:45 PM            “Techniques for Creating Advertisements that Appeal to Gen Y Customers”

                             • "Life of Gen Y in 10 Minutes"

                                   Mr. Chaipong Lapliangtrakool, CTO/CEO, 3DS Interactive Co., Ltd.

                             •  “Why Brand Experience Matters to Your Business?”

                               Ms. Paruj Daowrai, Executive Creative Director, Leo Burnett (Thailand) Ltd.

                             • "Times Change, Hearts Change"

                                   Mr. Yutthapong Waranukrohchok, Head of Producer Section Manager of Production Department, Ogilvy & Mather (Thailand) Ltd.

Q&A

This seminar will be held on February 8, 2018, from 1:00 PM to 5:00 PM at Ballroom 1, S31 Hotel. Tickets are priced at 1,200 Baht per person.

For inquiries and ticket purchases, please contact 092-697-4320 or email: [email protected]. To purchase tickets, click https://www.zipeventapp.com/e/Generation-Y-by-Terra-Hint.

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