This year marks a significant phenomenon for the Life brand, a condominium under the leadership of AP (AP Thailand), one of Thailand's top real estate developers. Their relentless pursuit of new insights into the younger generation has led to product development that meets consumer needs in every dimension.

Every success begins with a good platform

Life in 2017 not only transformed its brand positioning but also revamped its brand image by understanding the dreams and goals of the new urban generation, who seek success in life. Modern condominiums must be more than just a place to live; they must inspire and contribute to their success under the concept of “Platform of Success”. This involves innovating and designing “design innovations for living” to ensure that work, residence, happiness, and relaxation can fully function in the life space dedicated to the success of the new generation.

Because Life believes that every success must start from a good platform, it has selected Success Icons from various fields to share their perspectives and tips that have propelled them to success, along with their visions for the future. Previously, five Success Icons were introduced at “Life Ladprao” and “Life One Wireless”. You can follow their full stories at www.platformofsuccess.com.

Recently, the Platform of Success has returned to inspire the new urban generation to reach their goals once again with the Life Asoke-Rama 9 project, featuring the stories of two icons who have used the art of living to build their own success: “Pui” Worawit Siripak CEO and Managing Director of Pañpuri, and “Junko” Sutthima Sujaritkul Founder and Director of NOVA Contemporary Art Gallery.

You can discover their full stories at www.PlatformOfSuccess.com

My success is about continuously creating new dimensions of relaxation

Pañpuri is a spa and aromatherapy product brand that has made its mark on the global luxury stage, founded by “Pui” Worawit Siripak, a young and dynamic executive driven by a passion for understanding the deep dimensions of relaxation. Pañpuri was born from the perfect blend of three main ingredients: unique scents, Thai identity, and 100% organic quality.

Currently, Pañpuri products are available in renowned department stores worldwide and are trusted in luxury spas, fitness centers, and five-star hotels across 23 countries on five continents. Even celebrities and Hollywood figures like Oprah Winfrey are fans of Pañpuri.

“The inception of the Pañpuri brand occurred while I was studying abroad. I noticed that foreigners had a keen interest in Thai culture, yet there were no Thai brands addressing this. I believe our products possess value and exclusivity, stemming from personal belief and passion, which makes us a Luxury Leisure product reflecting attention to detail in quality and creating a unique identity.”

Pui explains that the advantage of targeting the high-end market is the ability to use creative ideas more freely. Therefore, the focus must be on presenting interesting concepts that reflect the brand's philosophy through the products, which are already of high quality. The next step for Pañpuri is to expand into holistic health care.

“Relaxation has many definitions and is a profound science. We must learn to maintain balance in both body and mind simultaneously. For urban life, which is often fast-paced and stressful, having spaces and facilities that offer relaxation is crucial, as relaxation is a way to recharge oneself and feel refreshed, enabling us to move forward and work with energy and efficiency. For me, a good residence should push us forward, allowing these two dimensions of life to harmoniously converge,” Pui shares his success secrets.

Success is not just about keeping up; it's about leading the way.

Moving from the realm of aromatherapy to another icon who uses passion and art to achieve success, “Junko” Sutthima Sujaritkul, Founder and Director of NOVA Contemporary, a rapidly rising art gallery that has garnered significant attention. Established with a love for art and over ten years of experience in the global art scene, Junko returned to Thailand to help propel the local art industry forward. In just over a year since the launch of NOVA Contemporary, it has been featured in both Thai and international media, showcasing masterpieces from world-renowned artists, including Chris Levine's photograph of Queen Elizabeth and artworks by Yoshimoto Nara that reflect the impacts of nuclear explosions in Japan.

“The charm of contemporary art is not just in its aesthetic appeal but also in its ability to stimulate thought and emotions. For Junko, we have a vision to promote talented artists by providing them with a platform to showcase their work. My role is to help the artists we admire and believe in achieve success.”

Being immersed in the gallery and art exhibition scene has allowed Junko to experience the diversity of culture and contemporary cross-culture seamlessly. When people come from various cultures, the interpretation of messages in art varies, which shifts perspectives and propels them further. Cross-culture creates new combinations that are unique and valuable. Therefore, the best spaces do not need to be large; they should be centers of diverse cultures that create endless new opportunities.

“For Junko, the size of the space has never been a problem for work. Our gallery may not be large, but we seek a perfect space in the city center that embodies multi-culture. The location is crucial because, for those working in the field, if our location is not central, no matter how good our work is, if no one sees it, it won't have the impact we desire. A good space arises from active engagement within it, allowing people to share ideas without being limited by age, race, or language.”

Designing every concept for a life that leads the way at Life Asoke-Rama 9

It seems that part of success must involve the concept of space. This proves that 'space', 'work', and 'relaxation' are the gears that drive one to their destination, depending on how each person chooses to utilize these elements.

For this reason, AP has created its latest project, Life Asoke-Rama 9, based on the Platform of Success concept, designing every function to support a leading lifestyle, distinguished by superior perspectives. The design of communal areas reflects a deep understanding of work and relaxation dimensions in the prime location of the New CBD at Asoke-Rama 9.

Life Asoke-Rama 9 stands out not only for its location in the International Business Center, akin to a new financial district in Bangkok, featuring buildings like the new Stock Exchange of Thailand, AIA Capital Center, and large office buildings such as G Tower, The 9th Tower, and Unilever.

It connects all travel routes conveniently, being just 300 meters from MRT Rama 9, and easily accessible via expressways or the Airport Rail Link at Makkasan.

With the largest and most advanced communal space in the Asoke-Rama 9 area, featuring a 4.25 rai green space for relaxation with city views, a 1,000 sq.m. co-working area, and a new dimension of relaxation with the Horizon Bay Rooftop Facilities spanning 1.5 rai, complete with a two-story fitness center, a Scenic Glass Pool offering a unique view of Bangkok's skyline, and a natural breeze walkway for exercise, all equipped with Connected Technology including Free Wifi and Home Automation at an affordable price.

LIFE ASOKE - RAMA 9: A space of success worth claiming, with online reservations opening on November 8 and PRE-SALE at the sales office on November 11-12, starting at 2.75 million baht. Register for discounts of up to 300,000 baht at www.platformofsuccess.com.

Thank you for the information from www.platformofsuccess.com