Omise is a well-known Thai startup recognized for its modern Online Payment and Payment Gateway services, offering user-friendly products with a variety of features compared to long-established competitors like various banks in Thailand. Omise provides services to several clients in Thailand, including True Corporation, Minor International, Kaidee, Weloveshopping, and aCommerce.

The company structure of Omise began in 2013, dividing its business into two parts: establishing itself as an SME in Enterprise Software & Digital Content with an initial registered capital of 10 million baht, and receiving approximately $1.22M or around 42,795,000 baht in working capital from a group of Thai investors to develop its payment system. The focus was on developing payment systems for large companies like True Corporation. The second part involved being a startup designing its own Payment Product for the market, presenting projects to foreign investors for funding, known as pitching. In this regard, Omise received a positive response, raising a total of $20.4M or about 710,939,959 baht through four rounds of Total Equity Funding from 11 investors (some of whom chose not to disclose their information) during 2014-2015.

In July 2016, Omise made headlines in the Startup community when it secured Series B funding worth $17.5M or approximately 580,303,605 baht, the highest amount raised by a startup in East Asia at that time.

Fast forward to today, Omise is back in the spotlight after successfully reaching a company valuation of $1 billion, becoming the first in Thailand to do so. This was achieved through a new fundraising round from global investors via an Initial Coin Offering (ICO) using their own service called OmiseGO, which is announced as a digital currency or Cryptocurrency. Investors participating in this fundraising will receive digital shares named OmiseGO or OMG. Many may be familiar with similar digital currencies, such as Bitcoin. The fundraising for Omise allows for the trading of OmiseGO using Blockchain technology, designed by a Blockchain technology group called Ethereum, which is the second most popular after Bitcoin. The digital shares named OmiseGO can be traded in the secondary market of Digital Assets, similar to the SET stock market in Thailand.

As of September 4, 2017, the trading value of OmiseGO has reached the 12th position in the cryptocurrency market according to coinmarketcap.com. With the value of OmiseGO combined with the previous funding they received, Omise has officially become the first startup in Thailand to achieve Unicorn status.

The trading figures for OmiseGO are quite interesting, as it has seen a significant price surge since its launch, increasing by about 70% within 24 hours, reaching a price of $10 just one month after its debut. It even achieved a New High with a Market Cap of $1.228 billion (approximately 40,721 million baht), making it the 12th largest Digital Asset in the world out of a total of 1,025 currencies.

The key factors attracting investors to Omise and OmiseGO are their strong development team with extensive knowledge in Payment and Blockchain technology, along with advisors who are well-known figures in the digital finance sector, such as Vitalik Buterin, the creator of Ethereum, and Roger Ver, CEO of bitcoin.com, serving as advisors to Omise. This is one reason why investors are confident in Omise's system, believing it has the potential to compete and grow in the Payment and Cryptocurrency business.

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