Recently, the real estate sector has been buzzing with continuous developments as various operators are unveiling strategies, competing to showcase their offerings. Notably, several developers have partnered with international firms. Most recently, Origin Property Public Company Limited has teamed up with Nomura Real Estate Development Co., Ltd., a major real estate company from Japan, to jointly develop condominium projects. They have chosen the Knightsbridge brand for 4 top-tier projects in 4 prime locations in Bangkok this year.

TerraBKK invites you to explore the reasons why Origin has chosen to establish Knightsbridge in these locations.

Mid-Town: The Sweet Spot

If plans go accordingly, in 10 years, by 2027, Bangkok residents will have access to a complete network of electric trains throughout the city and its outskirts. This means that accessing public transport will become easier and will no longer be exclusive to those living in the city center. Future competition in terms of location may hinge on which train lines can best accommodate the commuting habits of the populace. The locations chosen by Origin for the Knightsbridge projects are all situated in Midtown, positioned between the city center and the outer suburbs, including Ratchayothin, Kaset, Ramkhamhaeng, and Onnut. Each location is aligned with 3 electric train lines: Green Line, Brown Line, Orange Line, and Yellow Line. The introduction of these train lines enhances the potential of Midtown, allowing it to support urban expansion as it should.

            With appropriate infrastructure access, the housing options for the new generation have broadened. Studies from various institutions worldwide indicate that Millennials or Gen Y tend to avoid struggling to live in city centers. They are satisfied with quality living spaces that accommodate their lifestyles, even if they are slightly removed from the city center, as long as they can commute quickly. This aligns with the target demographic that Origin is focusing on. The 4 locations selected by Origin this year are closely tied to train routes that lead into the city center. Once the electric trains are operational, commuting will be convenient, whether the destination is the city center or the suburbs, catering to the needs of the new generation who are moving out of their family homes but still wish to reside in familiar areas close to relatives, reducing living costs without competing with the skyrocketing prices of central city housing.

Overview of the 4 Locations

Knightsbridge Kaset Society (Knightsbridge Kaset Society)

The growth potential of property prices in the Kaset intersection area has been significant. Previously, there were not many condominium projects in the Kaset area, but with the construction of the Green Line extension that connects directly to Siam without needing to change stations, along with the Brown Line intersecting at Kaset University station, and the Red Line at Bang Khen station, this hub of mass transit has led to rapid condominium development in the area. Knightsbridge Kaset Society is seizing the opportunity presented by this mass transit to launch a project that is set to become the ICONIC Building OF Kaset Society, inspired by Singapore's Marina Bay Sands. Additionally, the Kaset-Nawamin Road is home to the Mega Project Nawamin Phase 1 by Charoen Sirivadhanabhakdi, a leading real estate developer, which is preparing to construct a mixed-use project on over 300 rai of land, directly opposite Nawamin City Avenue, with plans for a convention and exhibition center, office buildings, and hotels, with a total investment of 7-8 billion baht. The first phase will involve constructing the convention and exhibition center.

With the already strong potential of the Kaset area, which hosts numerous government institutions, educational facilities, and hospitals, as well as many major office buildings like SCA Park Plaza, Chang Building, and office buildings along Vibhavadi Road, commuting to the Kaset intersection is quite easy. If we consider just the personnel and students from Kasetsart University alone, there are over 65,000 individuals, not including employees from the Bank for Agriculture and Agricultural Cooperatives (head office), Sripatum University, the Land Development Department, the Forestry Department, Mayo Hospital, Vibhavadi Hospital, military institutes, and other business operators in the area. This indicates that consumers in the Kaset area have strong income potential.

Knightsbridge Prime Ratchayothin (Knightsbridge Prime Ratchayothin)

There is no need to reiterate much about the Ratchayothin area. TerraBKK sees that the development along Ratchadapisek Road from Rama 9 to Ratchayothin has been consistently smooth, with quality job opportunities and proximity to various amenities such as Central Plaza Ladprao, Union Mall, and Major Ratchayothin, not to mention community malls, restaurants, cafes, clubs, and many more. This positions Ratchayothin as a highly urbanized area. Overall, condominiums from Chatuchak to Phaholyothin have seen increasing demand and supply every year, with sales reaching 91.5% in 2016, and the average price of condominiums in this area is around 140,000-180,000 baht per square meter, demonstrating the ability to own property in this location.

            The arrival of the Green Line extension from Mo Chit to Saphan Mai-Khukhot further intensifies the heat in this area, combined with mega projects from the government like the Bangsue Grand Station and mixed-use projects by G Land in collaboration with BTS, making this location's value quite noteworthy.

Knightsbridge Prime Onnut (Knightsbridge Prime Onnut)

Currently, no one views Onnut as a barren area anymore, as it has developed into a vibrant community. The Green Line is a direct route into the CBD, making it a highly potential line. The BTS Onnut station sees over 150,000 users daily, a 4% increase from four years ago.

The expansion of Sukhumvit from Phra Khanong to Onnut has led to an average land price increase of about 10% annually. The high rental demand yields an average return of 5-6%, indicating the growth of Onnut as a community increasingly appealing to expats, as it meets the needs of foreigners seeking affordable housing. Additionally, there are community malls, international schools, and proximity to lifestyle areas like Thonglor and Ekkamai, along with two expressway access points, making Onnut increasingly recognized as a desirable residential area for those who love Sukhumvit.

Knightsbridge Collage Ramkhamhaeng (Knightsbridge Collage Ramkhamhaeng)

Although the Ramkhamhaeng area may not seem flashy due to a lack of large investment projects, real estate activity is ongoing, especially with the approval of the Orange and Yellow Line electric train construction plans, revitalizing the property market in Ramkhamhaeng. Origin has pinpointed the Knightsbridge Collage Ramkhamhaeng project in the heart of Ramkhamhaeng, surrounded by shopping centers, hypermarkets, community malls, universities, and leading hospitals.

            A key highlight of this project's location is its status as an interchange for the Orange and Yellow train lines, with the project located just 100 meters from Hua Mak station (Orange Line) and 600 meters from Lam Salee station (Yellow Line).

            Furthermore, the project's location is on the even-numbered side, making commuting into the city quite convenient, with an overpass leading directly to Rama 9 intersection, as well as numerous shortcuts connecting to Rama 9 and Hua Mak roads, which are linking expressways to various routes. This makes traveling from Ramkhamhaeng to other areas hassle-free.

            Additionally, THE MALL has plans to renovate THE MALL Ramkhamhaeng 2 and 3 due to the observed demand for shopping in the area. This location is sure to become a sought-after spot for working individuals.

Nomura Real Estate Holdings

            Nomura Real Estate Holdings was established in 1957 and is a major real estate company that has ranked in the top 3 of Japan's real estate market since 2010. In 2017, Nomura generated revenues of 500 billion yen, with profits exceeding 70 billion yen.

Nomura Real Estate Development Co., Ltd. is a subsidiary that manages residential, office, retail, logistics, and corporate real estate. The PROUND brand represents Nomura's residential offerings, known for quality and safety. Nomura has developed over 80 projects, totaling 28,692 units.

            Origin has sold approximately 49% of the common shares of 4 subsidiaries, including Nomura Real Estate Development Co., Ltd., Origin Sphere Co., Ltd., Origin Vertical Co., Ltd., Origin Ramkhamhaeng Co., Ltd., and Origin Prime 2 Co., Ltd., with a total investment value exceeding 8.6 billion baht.

For the 4 Knightsbridge projects, the total value amounts to 7.4 billion baht, developed under a new living concept aimed at enhancing quality of life in condominiums near train lines, providing special spaces for comfortable living at a reasonable price accessible to all groups, catering to urban lifestyles with unique highlights in each of the 4 locations!

Package prices that cater to urban lifestyles:

• Knightsbridge Collage Ramkhamhaeng special starting from 1.89 million baht*
• Knightsbridge Kaset Society special starting from 2.69 million baht*
• Knightsbridge Prime Onnut special starting from 2.69 million baht*
• Knightsbridge Prime Ratchayothin special starting from 3.33 million baht*

Interested in which project or location, or prefer which style of decoration? ..Come meet The 4 Best KnightsBridge Of The Year

First booking of "KnightsBridge" Top Brand 4 projects, 4 styles, 4 locations! At special prices, packages accessible to all groups.

Kaset | Onnut | Ramkhamhaeng | Ratchayothin

September 16-17 at SIAM PARAGON HALL 3

Register to receive discounts up to 200,000 baht at the event!*

http://mylifemyorigin.origin.co.th/register

Call 020 300 000

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