Sirilert Group, a real estate company under the New Gen division, which encompasses construction contracting, design services, electrical work, hotel management, and tourism, has announced its business plan. Within the next five years, they expect to have projects worth over 5 billion baht, starting with the flagship project "SIGN Sukhumvit 50", a premium condominium located near the On Nut BTS station, with prices starting at 2.55 million baht. The target market includes young professionals and foreign renters, confident in the potential of the On Nut area and the project's design to meet their needs. They anticipate closing sales within 3 months.

Mr. Yutthalak Siripornlert, Executive Director of the Sirilert Group, revealed that Sirilert Group has a long history in real estate, starting from a family construction business operated by the previous generation. As the business transitioned to the next generation, they combined their knowledge, technology, and individual skills to form Sirilert Group, which includes Sirilert Corporation, Sirilert Development, and Space Relation Design. This new generation aims to create unique and distinctive real estate developments in Thailand, supported by a comprehensive business network to ensure quality outcomes from design to construction, project development, and installation of lighting equipment, as well as related businesses such as international resorts and cultural tourism sites.

Sirilert Development Co., Ltd. focuses on developing both horizontal and vertical real estate projects, established in 2012, with their first project launched in 2014 named The L15 Condo, an 8-story condominium with 79 units located in Soi Ladprao 15, which received a positive response and sold out quickly within just one month.

The company aims to launch 1-2 new projects each year, targeting sales of 500 million baht annually in the first five years and 1 billion baht in the following five years. This year, they introduced the "SIGN Sukhumvit 50" project valued at approximately 340 million baht. Next year, they plan to launch their first single-house project in the Phetkasem area, valued at around 400 million baht, along with another low-rise condominium project also valued at 400 million baht. Their affiliated businesses will open a cultural tourism site (currently under renovation) in early 2018 and an international resort within the next five years.

Regarding the launch of the "SIGN Sukhumvit 50" project, Mr. Yutthalak stated that the company is preparing to unveil this latest condominium project, valued at approximately 340 million baht, designed under the concept of "A Sanctuary of City Living", where tranquility meets urban life. The project's location on a well-equipped road is close to business centers and lifestyle areas, with convenient access to expressways and the BTS. The design maintains a focus on privacy and relaxation, allowing residents to enjoy both the tranquility of home and the vibrancy of city life. With a modern lifestyle in mind, the project integrates Digital Integrated Life features, including home automation and sound system controllers, to truly meet the lifestyle needs of the new generation.

The "SIGN Sukhumvit 50" project is located in Soi Sukhumvit 50, covering an area of approximately 0-2-54.1 rai, consisting of an 8-story residential building with 105 units. The units are fully furnished and ready for occupancy, available in three layouts: 1-bedroom units ranging from 26.14 – 28.68 square meters, 1-bedroom plus units from 34.60 – 37.34 square meters, and 2-bedroom units of 50.23 square meters. Parking is available for 40% of the units, with amenities including a co-working space, lobby, library corner, Wi-Fi internet access (in the lobby, fitness area, and rooftop garden), swimming pool, children's pool, jacuzzi, fitness center, and shuttle service to the On Nut BTS station. Security features include a key card access system, two locked elevators, and 24-hour CCTV. Prices start at 2.55 million baht, with construction expected to begin in November 2017 and completion anticipated around August 2019. The company aims to achieve sales within 3 months due to the area's potential and the project's appealing design for young professionals and families aged 28 - 45.

The On Nut area is well-equipped in terms of transportation, shopping, and amenities, located not far from central areas like Asoke and Thonglor, making housing prices in this area significantly lower than in the city center. Moving to this zone offers savings while maintaining equal access to amenities, thanks to the mass transit system that provides convenient travel options.

For foreigners, this area is popular among Japanese, Chinese, and European expatriates who prefer to live in the same zone for a sense of community. The area is also conveniently located near government offices and several international schools, such as Wells International School, Bangkok University, and Bangkok Prep, along with multiple office buildings and shopping malls nearby. The area's potential attracts various investments, further enhancing On Nut's development.

Soi Sukhumvit 50, where the SIGN Sukhumvit 50 project is located, is on the inbound side of the city and connects to the Chalerm Mahanakorn Expressway, providing easy access to the Ram Inthra-Ajarnrong Expressway. Exiting the city towards Bangna-Pattanakarn is also straightforward, making it convenient for drivers. Alternatively, residents can use the BTS at On Nut station for easy access to the city and beyond, with the BTS extension reaching Bearing and Samrong, making travel hassle-free. Given these factors, there is almost no land left for new developments in On Nut, making SIGN Sukhumvit 50 an attractive option for those seeking housing not too far from the city.

Mr. Yutthalak added that the project is suitable for genuine residents, as the market for actual residents still has purchasing power, although there may be limitations regarding loan approvals. However, the situation is expected to improve next year. The condominium market must also consider the supply that may exceed demand in certain areas.

The company is preparing to hold a Pre-Sale event on August 5-6, 2017, at the sales office of SIGN SUKHUMVIT 50, offering special pricing promotions for customers who book and sign contracts, including a Samsung Galaxy S8 and a chance to win a Lucky Draw prize worth over 100,000 baht. Additionally, customers who register online will receive an extra discount of up to 20,000 baht. For more details, please contact 081-553-5555.

Thank you for the information from: Sirilert Group