Property Perfect has launched a new condominium, "Metro Luxe Rose Gold Phahol-Sutthisan", emphasizing its strategic location connecting Phaholyothin and Vibhavadi Rangsit roads with multiple access routes. The company is also partnering with Plus Property, an expert in property management and sales, to handle the sales and marketing for the project, aiming to expand its customer base in a mid-range area that has shown clear growth potential. Since 2016, over 3,196 new units have entered the market, with 70% being high-rise buildings and an average selling price of 160,000 THB/sq.m. Meanwhile, low-rise units average 100,000 THB/sq.m. This trend is driven by the rising land prices near BTS stations, leading to increased interest in properties along secondary roads that are still relatively close to public transport. The Sutthisan area, in particular, offers various access routes including Vibhavadi Rangsit, Phaholyothin, and Ratchadapisek. Property Perfect has managed costs effectively, resulting in the selling price for the Metro Luxe Rose Gold Phahol-Sutthisan project being competitive at an average of 95,000 THB/sq.m. Currently, land prices around the BTS stations of Sanam Pao, Ari, and Saphan Khwai are increasing by an average of 5-25% per year, indicating that future project developments will face higher development costs.

Metro Luxe Rose Gold Phahol-Sutthisan Project

Metro Luxe Rose Gold Phahol-Sutthisan is a low-rise condominium comprising 2 buildings with 8 floors and a total of 317 units, situated on a 3-rai plot of land. The units are designed as 1-bedroom apartments ranging from 25-53 sq.m. and 2-bedroom apartments ranging from 52-60 sq.m. The design concept features a Rose Gold theme, a trending color in the design industry. The project also offers special promotions for customers who register for booking on July 22, VIP DAY, allowing them to pay the reservation fee, contract fee, and down payment with 0% installment for 10 months (through selected banks). Additionally, customers will receive three electrical appliances and a gift voucher from Chic Republic worth up to 80,000 THB (which can be converted into a discount). The starting price is 2.19 million THB. Register here (click) https://goo.gl/pJC9PY

Sample Room Decoration

Additionally, Property Perfect has organized a marketing campaign to boost sales in the third quarter with the Double Pack Sale campaign, offering ready-to-move-in condos in a special "Buy One, Get One" format. Customers can purchase two units at a special price for the first unit and receive a larger discount on the second unit, with discounts of up to 1 million THB without a lottery. There are over 10 projects to choose from, and an event will be held at Central Plaza Ladprao from July 27 to August 2.

Mr. Wongkarun Prasithwiphat (left), Managing Director of Property Perfect Public Company Limited

Ms. Somsakoon Limsootthapan (right), Assistant Managing Director of Asset Management at Plus Property Co., Ltd.

This year, the company's business plan includes launching 5 new projects in locations such as Charansanitwong, Wutthakat, and NIDA, with a total value of 8 billion THB. The projected sales for condos this year are 2 billion THB, with a backlog of 1 billion THB for horizontal projects and 2.5 billion THB for condominiums, aiming for total sales of 14.5 billion THB this year.

Source: Property Perfect