Exploring 8 Strategies That Make Chapter One Shine Bangpo the Best-Selling Riverside Condominium This Year

          A hot location that is currently under keen observation due to its potential as a connection point for the “Blue Line Extension” which will link Bang Sue-Thapra-Hua Lamphong-Lak Si into a large loop. The uniqueness of this line is that it serves as an Interchange for other subway lines, making it a vital addition to the future transit system. This has led to continuous development and investment in residential projects in the area, transforming it into a new business hub for the future.

          Recently, Pruksa Real Estate Public Company Limited recognized the business opportunity and entered the condominium market in Bang Po with the launch of the new project “Chapter One Shine Bangpo”, which is currently the hottest project. Within just one month, the company managed to achieve 90% sales, boosted by the online buzz from the viral clip “MV หนุ่มบางโพ 2017”, which garnered over 1.5 million views on Facebook and YouTube within a week, clearly adding vibrancy and distinction to the real estate industry.

Exploring 8 Marketing Strategies of “Chapter One Shine Bangpo”

          Currently, the condominium market in Bang Po has seen prices rise to 130,000-140,000 THB/sqm. With land development limitations and rising land prices, condominiums priced below 100,000 THB per square meter are becoming increasingly rare in this zone, especially with the Blue Line extension project. Therefore, it is no surprise that the Chapter One Shine Bangpo project from Pruksa Real Estate has created a remarkable phenomenon in the Bang Po area, achieving 90% sales within just one month. Compared to other projects in Bang Sue and Bang Po, the sales rate is significantly slower. The marketing strategies of this company include key highlights such as:

         1. The Most Beautiful Riverside View Condominium Panoramic Riverview is considered a Prime Area that most real estate companies aspire to own, making it a valuable investment for both personal living and enhancing luxury in every aspect, catering to the lifestyle of the new generation who seek not just an ordinary condominium but a Boutique Residence that reflects their taste and enhances their daily living experience, or for future investment.

          2. Sky Facility The choice to position the common areas on the top floor of the building, which includes an Infinite Pool, Sky Fitness, and Sky Lounge with a sunset viewing terrace, along with a large, lush, and private Garden Facility, allows residents to enjoy unobstructed beautiful views, elevating their lifestyle with 5-star amenities.

          3. Building Orientation The building is positioned perpendicular to the Chao Phraya River, ensuring that every unit in Chapter One Shine Bangpo has a Riverview.

          4. Fully Furnished units allow residents to move in immediately, making the purchasing process convenient. Compared to other condominiums in Bang Po, this project can outperform competitors that are only Fully Fitted, as it is ideal for those looking to invest, especially for rental purposes, since it can be rented out immediately without waiting.

          5. Modern Chinese Design The simple yet charming design reflects the beauty of Eastern life, reinterpreted to fit modern lifestyles and spaces. The creation of modern Chinese decor balances the fusion of traditional beauty with contemporary design, creating a serene and elegant atmosphere that can be clearly experienced at the Sales Gallery of Chapter One Shine, open daily.

         6. Project Launch Plan The completion of the Si Rat Expressway facilitates travel, and it is also located near 3 MRT stations (Tao Poon-Bang Son-Bang Sue). Once the construction of the subway project is completed, it will coincide with the transfer period for Chapter One Shine Bangpo.

          7. Marketing with Viral MV The viral clip “MV หนุ่มบางโพ 2017” achieved over 1.5 million views on Facebook and YouTube within a week, adding vibrancy and distinction to the real estate sector.

          8. Affordable Pricing The pricing strategy allows customers to easily own a unit starting at 1.89 million THB (monthly payments of 3,900 THB) for a condominium that offers comprehensive amenities, from transportation to a unique stylish living experience.

          The Chapter One Shine Bangpo Project is a high-rise condominium with 33 floors and a 5-story parking building, comprising 609 units, located on Pracharat Sai 1 Road, easily accessible via 3 MRT stations (Tao Poon-Bang Son-Bang Sue), the Si Rat Expressway, and Chao Phraya Express Boat. It is also close to many important places such as Yothinburana School, St. Gabriel's School, Queen's School, the Kian Kai Parliament, Bang Po Hospital, and Gateway Bang Sue shopping center. The project features a Modern Chinese design that is simple yet imbued with the charm of living, complemented by high-level amenities such as the Sky Facility which includes a swimming pool, fitness room, lounge, and sunset viewing terrace. The Garden Facility is a large, lush, and private relaxation area with various spots for leisure, including yoga spaces, children's play areas, or a ZEN garden seating area, along with a 2-story Co-Working Space in a garden atmosphere, catering to the lifestyle of the new generation.

          The room types come with more functions, fully furnished with attention to detail, meeting the needs of residents to live fully with various sizes of rooms, including:

  • STUDIO size 22.45-23.35 sqm
  • 1 BEDROOM size 28.80-29.30 sqm
  • 1 BEDROOM EXCLUSIVE size 44.90 sqm
  • 1 BEDROOM RIVERFRONT size 44.85 sqm
  • 2 BEDROOM RIVERFRONT size 56.80 sqm

Example of STUDIO room type size 22.45-23.35 sqm

Example of 1 BEDROOM room type size 28.80-29.30 sqm

Example of 1 BEDROOM EXCLUSIVE room type size 44.90 sqm

Example of 2 BEDROOM RIVERFRONT room type size 56.80 sqm

          The Chapter One Shine Bangpo Project is now open for viewing of sample rooms, with over 90% sold. There are less than 20 units remaining for sale before closing the project. Interested parties should quickly register at www.stylishresidences.com to receive a special discount of over 50,000 THB* along with a Samsung Galaxy S8 Plus with every unit, or call for more information at 1739.

Thank you for the information from: Pruksa Real Estate Public Company Limited