"RK Plus Estate", a new real estate group and the third generation heir of RK GROUP, with over 40 years of experience in real estate, has joined forces with a new generation of executives to launch MAXXI Condo, the first innovative condo in the Ratchayothin - Paholyothin 34 area, under the concept LIVE IT TO THE MAX. The 8-story building comprises 249 units, with prices starting at 1.29 million baht, totaling a project value of over 450 million baht, aiming to close sales by the end of 2017.

Mr. Worawut Kittiadum, the CEO and Director of Finance at RK Plus Estate Co., Ltd., revealed that the company was formed by a group of young business friends who share a common interest and attitude: to create a condominium that meets the needs of the new generation, focusing on modernity and image over numbers. Each partner has expertise in various fields, including construction, finance, marketing, sales, and public relations, which has been harnessed to innovate residential construction. This led to the creation of the company's first condominium, MAXXI Condo, designed with the concept LIVE IT TO THE MAX.

The name MAXXI emphasizes the idea of maximizing every aspect. The RK Plus team has created a project that caters to all lifestyles, designed in a Modern & Affordable Luxury style, unique and modern yet infused with luxury. Amenities include a vibrant purple Amethyst swimming pool with a Jet System for limitless swimming, a fitness area with a boxing corner, co-kitchen space, co-working space, library corner, and play zone. Notably, the project offers features typically absent in condos at this price point, such as digital door locks, home automation with universal remote control, double security with CCTV, RFID access (Easy Pass without needing to open the car window), and fingerprint scanning before entering the residential area. The room layouts are designed to maximize every square inch, such as a 26-square-meter room with a double-skin balcony that can be adapted into a dining or living area, or a 1 Bed Plus 30-square-meter room with an additional multifunctional room that can serve as a bedroom or workspace, allowing residents to decorate according to their lifestyle at an affordable price.



This location is strategically situated along the Green Line skytrain, just 3 minutes away from the station, making it a vital route that connects to the city center at Siam, as well as being close to Kasetsart University, Sripatum University, Paolo Hospital, Major Cineplex Ratchayothin, and numerous workplaces such as GHB, the Department of Forestry, and RS Corporation's headquarters. The primary target audience is working individuals aged 27 and above, with secondary targets being students from Kasetsart University, Sripatum University, and nearby areas, as well as investors recognizing the potential of this location.

The project spans a total area of 2-0-31 rai, featuring a low-rise development of 8 stories with 249 units, including studio rooms of 22 square meters, 1-bedroom units of 26-30 square meters, and two-bedroom units of 34-37 square meters. The common area includes a clubhouse or CO HAPPY SPACE, separate from the residential units, with 2 floors, a rooftop garden, and a yoga area. The building faces a favorable direction according to feng shui principles, promoting career and financial advancement. Parking is available for approximately 32% without stacking. Prices for fully furnished units start at 1.29 million baht, with a total project value of around 450 million baht. Additionally, during the pre-sale event, there will be a lottery for promotional rooms of 22 square meters, with 2 prizes priced at just 999,000 baht. Interested parties can participate in the lottery for promotional room prices on Saturday, June 24, and Sunday, June 25, 2017 (one room drawn each day).

Regarding the overall real estate market in 2017, although it is not particularly vibrant due to a slowing economy and issues with bad debts, as well as a high rate of mortgage loan rejections by banks, the company has conducted thorough market research to best meet customer needs, adhering to the principle of building homes as if we were living there ourselves, doing our best from the heart. With approximately 1,500 interested registrants, exceeding expectations, the company aims to close sales by the end of 2017 and is confident in achieving the targeted transfer rates, focusing on sustainable growth without haste.

Mr. Worawut further stated that in the second half of the year, the company plans to purchase land, currently in negotiations for another plot, and is studying the feasibility of a new project. The company is committed to finding suitable land within a budget that can be developed to provide residents with a fully MAX experience at an affordable price. If this project succeeds as planned, there may soon be surprises such as MAXXI 2 or MAXXI Premium.

In the next 3-5 years, our mission will be to develop larger and more diverse projects, potentially including horizontal real estate, as horizontal developments can generate cash flow more quickly, while still focusing on condos and exploring the international market, where the company has some connections, indicating that new developments are certainly on the horizon.

RK Plus is the third-generation heir of the RK Group, a residential project development company that has been recognized for over 40 projects, including single houses, home offices, and townhomes in the eastern zone of Bangkok. With a commitment to quality, integrity, and the vision of the management team, RK Group has been a longstanding player in the real estate industry for over 40 years.

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